Ariana Davies

The Disney CSR Report is a high-profile project that involves translating Disney’s corporate social responsibility efforts into a visually engaging and informative report and design system. Everything needs to reflect Disney’s commitment to environmental sustainability, diversity and inclusion, and charitable giving while maintaining the family-friendly and magical brand image that Disney is known for. Consistant shapes, bright color schemes, and clean typography allow Disney’s corporate messaging to bloom, making complex data more digestible and accessible to a broad audience. The objective is to communicate Disney’s values while engaging stakeholders, shareholders, and the public audience.

My approach is to create a CSR report that effectively showcases Disney’s dedication to making the world a better place for environment and people. I wanted to bring the magic of Disney into style with a bold color palette of blue, green, and yellow, adhering to all ages. By incorporating elements of Disney’s iconic imagery and a style centered around edges and squares, the CSR report can be translated seemlessly through various deliverables. Brochures, scorecards, websites, postcards, calenders, stationary sets, and posters are what I’ve chosen to represent this new system, showing the ability of adaptation. The final report will help strengthen Disney’s reputation for caring about its communities and the environment.