Ariana Davies

Fawn & Fern Tavern is a dining establishment set in the theme of Dungeons & Dragons that combines rustic, nature-inspired elements with a tavern-style culinary experience. The concept design is centered around a touch of fantasy in brand identity to reflect the tavern’s commitment to medieval food and a story-realm of dining experience. Through the use of earthy tones, botanical illustrations, and elegant typography, the brand seeks to evoke a sense of connection with nature allowing its rustic charm to bloom. The design needs to appeal to both food enthusiasts, roleplayers, and storytellers alike. Attention to detail in the branding echoes the care put into the tavern’s culinary creations and atmosphere.
This approach helped position the tavern as a premier destination for refined, eco-conscious dining.

My approach is to design a brand that reflects both the medieval style and the rustic nature of the dining experience offered at Fawn & Fern Tavern. The goal is to create a visual identity that feels welcoming and comfortable, while also adhering to a Dungeons & Dragons style of eating. I focused on creating a cohesive, visual experience that would put you in a new world, making it memorable for customers to experience. Medieval events, like Bard’s Ballad or Cosplay days, and a dedicated room for tabletop games, puts Fawn & Fern on top of the dining experience field. The menu is extensive with creative drinks and foods that would be found in the realm of a Dungeons & Dragons story.