Ariana Davies

Lily & Lotus is a high-end floral design studio, based in New York, that specializes in transforming nature into art. The brand aims to position themselves as a premier choice for event organizers, wedding planners, and art enthusiasts that seek to elevate their spaces with floral installations. Designing for intimate bouquets or large-scale floral masterpieces, Lily & Lotus’s mission is to let the beauty of nature bloom through the creative process into professional and unique arrangements. By setting up a brand that focuses on quality over quantity, it builds trust with customers and caters to an audience that values sophistication, elegance, and memorable experience through the beauty of nature itself.

My approach to Lily & Lotus focuses on establishing a brand identity that connects a bridge of luxury to creative expression. The design brings nature to a forward focus in controlled environments to feature the natural side without the chaos. I want to define the visual elements —logo, color palette, and typography —with reflection of an upscaled version that appeals to our audience. The colors are soft and created unique to compliment the flower design of the logo while the logomark is simple and fits into the word mark, working with versatility. Creating narrative around how each flower arrangement is made, showing off the gallery of work, and framing type around nature all draws in the connection.