Ariana Davies

Morning Glory is a local fashion boutique with a long history, focusing on personalized shopping experiences for all ages and occasions. Their sense of style is tying in vintage with contemporary clothing to continue blooming with new trends. The rebrand of this company emphasizes blending vintage charm with modern design, creating a timeless appeal towards a wide audience. The brand offers handmade, one-of-a-kind dresses, clothes, and accessories that give a vintage touch. By enhancing their logo and digital presence, Morning Glory’s new design can reflect both its rich heritage and its forward-looking approach to fashion. This balance between old and new is essential to its continued success and growth. The brand’s storytelling became more immersive, creating emotional connections with customers, which strengthened their loyalty.

My approach is to modernize the brand while retaining its nostalgic charm, wanting to ensure that Morning Glory continues to attract both loyal customers and a new generation of shoppers. The updated design aims to strengthen the boutique’s image as a luxury destination, with a focus on becoming a recognized leader in the boutique space. Through color palette and typography changes, I wanted a touch of elegance in the website, logo, and brand overall, while reinforcing Morning Glory’s commitment to personalized, memorable shopping for every customer. As the foundation of their company, it’s important to tie their ideals to a modern approach to stay ahead of the fashion industry.