Ariana Davies

Tiffany & Co is a luxury jewelry company known for their classic blue box and high-quality diamonds. The objective is to create a skincare line that combines their current style of branding with the beauty department. The packaging design needs to reflect Tiffany’s signature sophistication and color, using their iconic blue, alongside clean, minimal design elements. The challenge is to create a packaging system that feels like an extension of the Tiffany & Co brand, ensuring consistency across all products so it can be seemlessly added to their website and onto shelving in skincare aisles. It must feel both timeless and current, paving the way for Tiffany & Co to bloom in the skincare market.

My approach to the Tiffany & Co skincare packaging is to keep the position as a high-end name and apply it into the skincare market, appealing to both loyal Tiffany customers and new audiences. I created the series name “Blué” which follows the distinct style of the company, keeping it simple and luxurious. By incorporating high-quality materials and ingredients for the best results of skincare, this series exudes sophistication and a timeless addition that aligns with Tiffany & Co’s iconic image. I wanted it to stand out even more by adding a limited-edition product for hand cream and revitalizing balm, drawing additional attention to the set. The result is an established Tiffany & Co skincare series, “Blué”, as a trusted name in beauty.