Ariana Davies

WILDBEATS is an outdoor music festival that takes the basis of nature and combines it with rave culture, blooming an immersive experience outdoors. The objective is to create a brand that reflects this fusion of organic, earthy elements with bold, vibrant visuals to encompass the freedom and excitement of people. It needs to be sustainable and friendly to the environment, while still providing an elevated experience for performances or activities. The branding also needs to appeal to a wide range of festival-goers, from those interested in music to nature lovers. The colorful, bright-light experience of the festival is central to the design, which aims to bridge the connection to nature into the rave world.

My approach is to craft a visual identity for WILDBEATS that fully captures the combination of nature and rave culture, while adhering to environmental sustainability. I created a bold wordmark and logomark to be memorable in short and long forms. By pushing bold, energetic visuals with earthy and animalistic textures, I centered my design around three abstract sets of imagery that evoke a sense of curiosity and style. For deliverables, I made phone cases, posters, lanyards, vinyls, and an app for WILDBEATS attendees to purchase tickets and view bands. This branding reinforces the festival’s identity as a place for freedom, creativity, and environmental awareness in an unforgettable, outdoor experience.